Dragon*Con 2008
Media Relations

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 Media Relations Director - Star Roberts 

A Brief History of Dragon*Con

Dragon*Con was launched in 1987 as an outgrowth/evolvement of a local SF and gaming group, the Dragon Alliance of Gamers and Role-Players (DAGR), founded by Ed Kramer. The name "Dragon" for both the club and the convention was derived from Ed's Dragon Computer (a European version of Radio Shack's venerable Color Computer), which hosted the local Bulletin Board System ("The Dragon") that initially served as a central hub for both organizations. Through months of initial planning, club members John Bunnell, David Cody, Robert Dennis, Mike Helba, Pat Henry, and Ed Kramer formed the original Dragon*Con Board of Directors; most remain an integral part of the convention to this day. In fact, nearly fifty "ten-year" staff and guests were honored at Dragon*Con '96!

Our inaugural Dragon*Con flyers debuted at the 1986 Atlanta Worldcon, ConFederation. However, by the following year Dragon*Con had been selected to be the host of the 1990 Origins convention -- the US National Gaming Convention -- and so had penned a seven-year contract with the Atlanta Hilton (for 1990 through 1996) -- all prior to the start of our first event!

Dragon*Con '87 featured Guest of Honor Michael Moorcock (his first US convention appearance in twelve years), Robert Asprin and Lynn Abbey, the late Robert Adams, Richard "Lord British" Garriott (creator of Ultima), Gary Gygax (co-creator of Dungeons and Dragons) and Toastmaster Brad Strickland. Just over 1,400 fans joined in on the fun -- a remarkable number for a first-year convention. Miramar recording artist Jon Serrie delivered his keyboard arrangements from within a real NASA flight suit (with helmet) during the Masquerade/Costume Contest. Michael Moorcock and longtime friend Eric Bloom, Blue Oyster Cult's vocalist/guitarist, even jammed onstage, performing the Moorcock-written BOC tunes "Veteran of the Psychic Wars" and "Black Blade" -- thus launching live concerts as a Dragon*Con annual tradition. Starfire Swords donated a sword to be presented to Michael Moorcock by the convention. Thomas E. Fuller and the Atlanta Radio Theatre, who've become another annual tradition, performed H.P. Lovecraft's Call of Cthulhu live at the con and on the air.

Dragon*Con's 1987 and 1988 conventions were held at the Pierremont Plaza Hotel (now the Renaissance), at the corner of Spring and Linden. However, with Anne McCaffrey as Guest of Honor in 1989, Dragon*Con relocated to the Omni Hotel and Convention Center to accommodate the 3,200 fans who attended. As host of Origins '90, Dragon*Con moved to the Atlanta Hilton and Towers and more than doubled in size with Guest of Honor Tom Clancy, providing the Game Manufacturers Association (GAMA) with one of its largest and most successful conventions to date.

Dragon*Con '90 also marked the inclusion of an entirely new facet of the convention, the Atlanta Comics Expo, which was held simultaneously with Dragon*Con at a nearby hotel. The Expo proved so successful even in its first year that we retained the moniker and incorporated it into Dragon*Con itself, a marriage "made in heaven" -- especially with so much more-recent "crossover" of comics into SF and fantasy (as well as gaming).

Later in 1990, we hosted Michael Moorcock and Harlan Ellison at Georgia Fantasy Con, a smaller mostly-literary event which set the groundwork for the 1992 World Fantasy Convention (held in Pine Mountain, Georgia at the Callaway Gardens resort).

Also in 1992, Dragon*Con and Atlanta's Dark River Writers assisted in the presentation of the Science Fiction and Fantasy Writer's Association (SFWA) annual Nebula Awards Banquet Weekend (held at the Sheraton Colony Square Hotel).

At the 1992 Worldcon in Orlando, Florida (Magicon), Dragon*Con won its bid to host the 1995 North American Science Fiction Convention (NASFiC). Later that year, Dragon*Con also received the bid to host the International Starfleet Conference as part of its 1995 convention. The combined event set a Dragon*Con attendance record with 14,312 fans participating. The program book won the Georgia Printers Association's Award of General Excellence for that year.

Also in 1995, Dragon*Con staff assisted in the presentation of the highly successful 1995 World Horror Convention, held at the Sheraton Colony Square Hotel. We again hosted this professionals' convention in 1999 at the Sheraton Century Center.

The 1994 Worldcon in Winnipeg, Canada marked a surprise bid for Dragon*Con to host the 1998 Worldcon (after discovering that we'd have to shift dates for 1998 to Labor Day weekend anyway). There was much relief when Baltimore received the 1998 Worldcon bid instead, since they'd lost the Worldcon's traditional Labor Day weekend dates and no conflict would result after all.

In 1996, Atlanta Mayor Bill Campbell presented the convention with a certificate of acclamation for hosting its tenth Dragon*Con in the city. By the time Dragon*Con departed the Atlanta Hilton as its host hotel in 1996, we had already annexed the Westin Peachtree Plaza for game tournaments, the Atlanta Civic Center for our Masquerade Costume Contest, and nearly a dozen overflow hotels for fans to use. The Atlanta Business Chronicle listed Dragon*Con as the city's 12th largest annual convention of any kind based on our 1996 attendance and room block.

Dragon*Con 1997 marked our shift in hotels to the Hyatt Regency, whose staff have been extremely supportive. We also made use of the Inforum, a convention facility two blocks to the west which has since been closed for convention use.

A new chapter began in 1998 for Dragon*Con, as we retained our convention headquarters at the Hyatt Regency Atlanta, but shifted our large-scale operations (Exhibit Hall, Dealers Room, etc.) to a modern convention facility called the America's Mart (consisting of the Atlanta Apparel Mart, Gift Mart, and Merchandise Mart), ranked as the fourth largest producer of conventions in the United States. We retained these facilities for 1999, when our attendance topped 20,000; we dropped the cumbersome "Atlanta Comics Expo" moniker while retaining our comics programming and guests. We used the same facilities in 2000.

For 2001 we shifted our location slightly, keeping the Hyatt as our headquarters hotel while -- finally! -- making use of the celebrated Atlanta Marriott Marquis Hotel, one of the Southeast's true architectural masterpieces. In a sense we'll have come full-circle; back when our first flyers debuted in 1986 at the Atlanta Worldcon, Confederation, acclaimed science fiction writer Ray Bradbury had said of the then-new Marriott, "This hotel is science fiction!" Fifteen years later, it's still one of the most unique structures in the Southeast.

Alas, our growth came at a cost, as we had to shift our dates to Labor Day Weekend to make use of both hotels (it's the slowest weekend of the year in the hotel business). We sincerely regret the conflict with Worldcon's dates, but it's something over which we have no control.

In 2002 we kept the same dates and primary hotels. 2002 also kicked off the 1st Annual Dragon*Con Parade, which winded through downtown Atlanta ending at the Marriott Marquis. The event was so successful that it has been added to the lineup for 2003. And Mayor Shirley Franklin proclaimed September 2, 2002, as TrekTrak Day in the City of Atlanta. TrekTrak is the track of programming at Dragon*Con devoted to Star Trek in all of its various forms. Click here for a look at the proclamation.

2003 set all sorts of records for Dragon*Con, with the largest number of advanced registered attendees, the largest number of guests, and the largest Costume Contest - so large, in fact, it was staged at the nearby Atlanta Civic Center, which seats nearly 5,000 people.

In 2004 we added several new programming tracks to the lineup. The Costuming track is dedicated to costumers and those who want to pursue costuming; the Gothic Horror track was hosted by author Storm Constantine, an influential figure in the Gothic movement; the Independent Film track provides insights to practicing and budding filmmakers; The Tribe returned and now has an official track of programming; and Young Adult Literature was added because of the growing demand for science fiction and fantasy for children and young adults, due in part, to the popularity of Harry Potter and The Lord of the Rings books and movies.

2005 was a turning point for Dragon*Con when we added the Atlanta Hilton & Towers as our third official hotel. Convention Registration was temporarily moved to the Hilton and the room formerly used by Registration, the Continental Ballroom in the Hyatt International Tower, became another Main Programming room. The Costume Contest moved back to the Hyatt for logistical reasons and convenience. Due to new Georgia State law, all hotels and restaurants became smoke free in public areas.

In 2006, Registration moved back to the Hyatt into the Grand Hall. The Art Show also moved to the Hyatt and shared the Grand Hall with Registration. We incorporated more of the Atlanta Hilton & Towers, using the Galleria level for Gaming and the Grand Salon on the second floor for the Walk of Fame and an additional Exhibitor's Hall.

New programming tracks for 2006 included
Podcasting, Silk Road: Asian Cinema and Culture, Sci-Fi and Fantasy Literature and Star Gate: Offworld Fandom.

2007 brought several other programming track changes. The Tribe track became Apocalypse Rising and now covers a broader apocalyptic theme in movies, television, books, and music...even prophecy, theology, and mythology. And the Buffy track changed its name to the Whedonverse to include all of Joss Whedon’s creations.

The Marriott remodeling project, already under construction in 2007, necessitated the temporary move of the Dealer's Room, Exhibitors Hall and Comic Artist Alley to the Hilton. The Walk of Fame and Gaming were moved from the Hilton to the Marriott. Band tables moved down one level in the Hyatt from the Centennial level to the Grand Hall level.

We raised $15,000 for the American Diabetes Foundation, the official Dragon*Con charity for 2007. This, added to the $3,500 Team Dragon raised, makes the total $18,500 for the fight against diabetes.

2008 brings change and growth for Dragon*Con. Now that the Marriott remodeling project is complete, the Dealer's Room, Exhibitors Hall and Comic Artist Alley will all move back to the Marriott. The Walk of Fame will also remain in the Marriott, moving to the new Atrium Ballroom. 

Gaming will move back to the Hilton, but the Hilton starts its renovation project this year necessitating the addition of convention space in the Sheraton Hotel. The Sheraton, located across the street from the Hilton, will add 15,000 sq. ft. of Grand Ballroom and house some programming tracks.


Our sincere thanks to everyone -- staff, guests, exhibitors, dealers, attending artists and attendees -- who have contributed to our growth over the years!

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Media Relations website design and layout by Kelly Lockhart and Star Roberts